MCP Is Not the New SEO
A viral take says AI agents are the new buyers of the internet, and any business without an MCP server will be invisible to them. The analogy fails, and the failure tells us what to build instead.
The Calculator and the Colleague
The AI industry is optimizing for calculator-properties — confident, fluent, accurate-on-the-test. The properties that make a colleague valuable are exactly the ones that pressure selects against. So someone has to build the colleague anyway. Here's how the studio model gets the work funded.
Wrong With Confidence
AI labs say LLMs hallucinate the way toddlers confabulate — and grow out of it the same way. The analogy collapses in two places, and where it collapses tells you what's actually being built.
The Scribe Economy
Most prestigious knowledge work is a scribe job with better marketing. AI just made it obvious.
Information Has An Arc — And We Just Hit Stage 5
Why thirty years of leveling the playing field failed, and what's finally changing. A five-stage framework, with citations from Akerlof to the AI Index.
A Letter From The Founder
The asymmetry that costs ordinary people and small businesses isn't going away. But for the first time, it doesn't have to stay decisive. A note on what we're building, and why now.